Fusing lifestyle, technology and fashion, Philips is showcasing a new partnership with the world famous crystal and jewelry company Swarovski at the 2007 Holidays in June event. The alliance combines Philips leadership in developing innovative consumer lifestyle electronics products with Swarovski's expertise in creating fashion crystal jewelry and handbag collections to produce meaningful fashionable accessories for women.

Leveraging both companies' strengths, Philips and Swarovski have jointly designed and developed a range of unique products that will take technology to a fashionable new level for women. The Philips and Swarovski alliance will develop exciting market opportunities for each company by integrating high fashion and technology.

The initial innovations created by Philips and Swarovski are the Active Crystals range of products. These will be launched this summer and include sound accessories and storage devices.

"Philips' alliance with Swarovski combines two distinct and strong brands in order to create a unique proposition for consumers," said Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics. "The outcome of the alliance is a range of products that go back to the essence of what many women are looking for: the fusion of functionality and fashion through a unique combination of technology and elegance. We are combining luxurious design with the practical, everyday benefits of consumer electronics to complement Philips' brand promise—Sense and Simplicity—and Swarovski's brand promise of Poetry & Precision."

Merging Simplicity with Poetry & Precision
The new range is the first result of the Philips and Swarovski alliance focusing on providing performance and class, offering technology with style and demonstrating a feeling of movement and activity combined with fashionable innovation. Targeted towards style-conscious women, the products combine the technologies of both companies to create unique, high-end products with a luxurious look and feel.

"The Philips and Swarovski alliance brings together the greatness of two companies with common values of quality, design and technological innovation," said Daniel Cohen, Member of Swarovski's Executive Board. "Both brands have distinct identities, rich histories and a passion to re-invent and enhance their value propositions, pursuing both brand repositioning and commercial goals. The result of this partnership will be a series of products that will provide women and consumers with meaningful and fashionable products that will enhance their lives."

Swarovski is a well-known brand in the fashion and jewelry industry. It brings credibility, style and design to the alliance, creating a unique product proposition with Philips. Unlike other products using the Swarovski crystal stones, the Active Crystals combine unique elements of functionality and fashion: truly jewels with a soul.

The full Philips and Swarovski Active Crystals range will be commercially available in department stores, consumer electronics retail and Swarovski stores in August 2007.

* SWS2000 ICON Crystal, dome-shaped headphones $79
* SWS4000 SPACE Sealing earbud headphones $99
* SWS6000 MIRAGE Lightweight, earhook headphones $129
* SWS8000 AMAZONE Earbud headphones with neck strap $149
* FM01SW20 HEART WARE 1 GB USB memory device $179
* FM01SW40 HEART BEAT 1 GB USB memory device $179
* FM01SW60 LOCK IN 1 GB USB memory device $179
* FM01SW80 LOCK OUT 1 GB USB memory device $179