In an effort to attack new customers, TiVo may start giving away its PVRs for $0 , CEO Tom Rogers said this morning.

Rogers said the company, whose name has become synonymous with the ability to pause live television and skip commercials, was close to offering a range of pricing options, including one plan that would include a free set-top box.

"We're continuing to pursue the prospects of zero upfront and all upfront" pricing

The company is likely to begin the test to offer free boxes, possibly in exchange for higher priced and longer term plans, fairly soon, said Rogers, who was named chief executive last July.

Via . Read More