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January 26, 2006

Microsoft's Mbox ? Company mulling digital device that adds gaming to music and video


Microsoft

Microsoft Mbox ? Company mulling digital device that adds gaming to music and video

Software giant, Micrsoft is mulling its own digital device that adds gaming to music and video, in an effort to compete with Apple's iPod empire reports BusinessWeek

Xbox boss Peter Moore says any Microsoft media device would have to leverage the company's most significant consumer strength, video gaming. "It can't just be our version of the iPod," says Moore, who nonetheless would not confirm that Microsoft is considering making such a device. So in addition to playing music and videos, a Microsoft device would include games. Microsoft would probably use the Xbox brand to market the gadget. "I think the brand is an opportunity," Moore says.







 

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