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November 4, 2005

"Threshold" online


Portable Video

By Henry Cruz - The fall TV Line up has a few Sci-fi newbies seeking some buzz -- and CBS wants to make sure "Threshold" gets a chance. CBS will offer "three episodes of the rookie suspense drama free and without advertising on http://www.CBS.com." -- I checked out a few of the episodes myself and found it makes the cut (so check it out).

Each episode will be streamed on demand following its airing in the Friday 9 p.m. time slot. At present, the episode "Blood of the Children," which originally aired September 23, is available for viewing on CBS.com through Friday. "Revelations," which airs Friday, will be available for streaming from November 9-11. "Progeny" will follow that same pattern and be available online from November 16-18.

"We think that the traditional network run will always be the primary broadcast, but this is an opportunity to recruit viewers that may not have experienced the show yet or (provide a chance) for those that missed an episode to get caught up," said Chris Ender, senior vp CBS Communications Group.

The show is particularly well-suited for this type of promotion, he added. "The Internet audience loves to debate the paranormal and unravel mysteries, so this content fits perfectly with this platform."

"Threshold" (from the creators of the Star Trek series) revolves around a team of experts that join forces when the U.S. Navy discovers an extraterrestrial craft has landed in the mid-Atlantic Ocean. It stars Carla Gugino, Charles S. Dutton and Brian Van Holt. It's smart, funny "cult" worthy.

Kramer also said he has had talks with Apple about distributing CBS shows on iTunes. When Apple CEO Steve Jobs unveiled the video iPod in early October, Apple had already struck a distribution deal with rival network ABC. Consumers can now buy episodes of five of ABC's premiere shows, including "Lost" and "Desperate Housewives," through iTunes for $1.99 each.







 

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