As expected, Motorola Inc.'s iTunes music phone is flopping.

As many as six times more customers are returning the Rokr phones than is normal for new handsets, according to American Technology Research analyst Albert Lin, who said he talked to distributors, retailers and call center workers at Cingular Wireless LLC, which sells the phone.

Motorola Chief Executive Officer Ed Zander said he is disappointed with the phone's marketing and plans to fix it.

Earth to Zander. Hang it up with the Rokr, implement the itunes software on the Razr and call it a day. via Bloomberg