The InFocus ScreenPlay 777 previously priced within the 20k range is now available for $14,999, making it the first three-chip DLP projector available for under $15,000. The highly stylized three-chip DLP projector is touted to feature amazing color and brightness to the last pixel.

Three DMDs, the latest high-definition Mustang HD2 DMDs deliver native 1280 x 720 resolution creates high-definition perfection from any HD source, 3000:1 video contrast ratio displays against true blacks and detailed grayscale, 2000 video-optimized lumens yields a dramatic SMPTE (cinema standard) brightness up to massive 15 feet (4.57 meters) wide screens, enhanced DCDi video deinterlacer from Faroudja delivers progressive scan video with enhanced noise reducer, color enhancers and a unique 2:2 pull down with virtually non-existent scan lines and no discernable flicker, D65 Cinematic color mastering standards engineered on ScreenPlay's solid platform of innovation and it is equipped with the intuitive menu system, electronics and connectivity found in all award-winning ScreenPlay projectors yielding an image that CEDIA voted better than any plasma, better than any flat-panel LCD, and better than any other projector.