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April 20, 2005

Microsoft spends money


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In a bid to boost sales of Windows XP operating system, Redmond, Washington-based Microsoft Corp. has launched a 15-month global television, print and online advertising campaign. The massive ad campaign comes three years after the debut of Windows XP and is focused around more than a dozen different themes, including music, science, art and sports.

Microsoft's advertising effort comes as Apple Computer Inc. prepares to ship the latest operating system for its Macintosh PC later this month. Apple's software, which it calls "Mac OS X. Tiger," is being described by the Cupertino, California-based company as a feature-rich operating system that already delivers many of the features promised by Longhorn. The world's largest software maker is set to introduce the next version of Windows, code-named Longhorn sometime in 2006.

Scott Lennard, director of advertising for Microsoft's consumer marketing group, said that Microsoft wanted people to "rediscover" Windows XP, currently its flagship operating system, which runs on more than nine out of 10 personal computers. Reuters




 

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