Virgin Radio is the first station to become available globally via 3G phones in a partnership with Sydus, the worldwide leader in music-to-mobile streaming lifestyles.

This development in technology will make Virgin Radio easily accessible to millions of listeners via the phone in their pocket wherever there's a mobile signal: from central London to Glasgow and from New York to Sydney.

The free software from Sydus, available for download now on www.virginradio.co.uk, installs a small application on the user's mobile phone.

Launching the application via the Virgin Radio logo on your handset gives access to the station, in stereo, via the mobile phone's hands-free headsets.

Virgin Radio, the UK rock and pop station, will be the first available alongside the brands two digital stations, Virgin Radio Classic Rock and Virgin Radio Groove.