March 18, 2005

Microsoft shows off MSN adCenter
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At the sixth annual MSN Strategic Account Summit, Microsoft showed off the new MSN adCenter, a platform that will be used for ads throughout Microsoft's network. The new offering is already drawing comparisons with Google's adWords advertising program. Microsoft will test the paid search end of adCenter over the next six months in Singapore and France to gather customer feedback. Eventually it will be launched worldwide.

"We're rolling out the pilots to demonstrate and learn what value software can add to the search platform," said Eric Hadley, senior director of advertising and marketing for MSN. "Right now, everybody thinks search is just about clicks, but it's about more than that. It's about connection with the customer."

adCenter promises in-depth analytics and audience intelligence, including geographic location, gender, age group, lifestyle segment and time of day. Advertisers will be able to access this information before placing their ad, so they will know what to expect before launching their campaign reports Clickz.com

Microsoft's adCenter follows in the footsteps of Google's Adwords and Yahoo's Overture. adCenter. Internet advertising generated $9.6 billion in revenue last year, according to the Internet Advertising Bureau, and search is by far the largest single category.

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