Ask Jeeves, today announced that it has bought Trustic's Bloglines, after a few days of rumors of the acquisition -- leaked first on media blog Napsterization.org. Bloglines.com is a site for searching personal Web pages and aggregating news headlines. Ask Jeeves will add Bloglines to its Web search products in an effort to keep pace with rivals Google, Yahoo and MSN reports CNET. With the property, Ask Jeeves plans to build a specialized blog search engine and fold the service into its various properties, including personalization product My Jeeves and the portal Excite.com, said Jim Lanzone, senior vice president at Ask Jeeves. It will also maintain Bloglines as a separately branded site to encourage people to aggregate and search for news headlines and blogs, as well as pen their own sites. "The primary benefit here is gaining the leading doorway to all these feeds online," said Lanzone, referring to the syndication format RSS. Neither the financial terms of the deal nor the size of Bloglines' staff was disclosed. Business Week reports it is unclear to us how Bloglines will alter Ask Jeeves's business model and prospects.