The Nintendo DS commercial with Wild Boyz Star Steve-O made the news last night, The clips features Steve-O in Africa playing the DS - you know trying to convey the concept of the DS can be played anywhere, while Steve-O was pretending to play the DS, a lion crawled up the tree & got a feel off of Steve-O's goodies. Steve-O & the DS player escaped unharmed. Watch the Wild Boyz Nintendo DS on Nintendo's Site
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